Voice and tone

Traits

• Grounded

  Name the risk, then the fix.

• Plain

  Get it in one read.

• Honest

  Show the numbers that don’t flatter us.

• Warm

  People talking to people.

Write this, not that

• Not this: An unexpected error has occurred.

  This: We hit a problem on our side loading this page.

• Not this: We take your privacy extremely seriously.

  This: We never sell your data or train AI models on your code.

• Not this: Comprehensive end-to-end asset coverage!

  This: One loop for the whole team.

Tone by moment

VEXIE

1. You: Security team

   VEXIE: My people!

2. You: Just me

   VEXIE: A one-person army. Respect.

Mechanics