App Boka demo

Voice and tone

We sound like the security engineer you’d want on call.

Traits

  • Grounded

    Name the risk, then the fix.

  • Plain

    Get it in one read.

  • Honest

    Show the numbers that don’t flatter us.

  • Warm

    People talking to people.

Write this, not that

  • Not this: An unexpected error has occurred.

    This: Vi stötte på ett problem hos oss när sidan skulle laddas.

  • Not this: We take your privacy extremely seriously.

    This: Vi säljer aldrig din data och tränar aldrig AI-modeller på din kod.

  • Not this: Comprehensive end-to-end asset coverage!

    This: Ett flöde för hela teamet.

Tone by moment

  1. DirectBad news
  2. CalmError
  3. ConfidentLaunch
  4. LightSuccess

VEXIE

  1. You: Säkerhetsteam

    VEXIE: Mitt folk!

  2. You: Bara jag

    VEXIE: En enmansarmé. Respekt.

Mechanics

  • Book a demo
    Sentence case
  • We → you
    We’re Vaktex, you’re the reader
  • VEXIE
    Names never change
  • color
    American spelling
  • 2–10
    En dash for ranges
  • “it’s”
    Curly quotes
  • —
    No em dashes
  • !
    Only VEXIE exclaims
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